I remember reading someone’s story about camping with a friend, and how they kept rolling over in their sleeping bag, unable to get to sleep. The friend, a grizzled veteran, woke up and muttered, “Change your socks.” The writer did just that, putting on a dry pair of socks, and fell asleep soon after.
We recently hit 100,000 5-star reviews on our website. We wanted to express our deepest gratitude to all our customers who have taken the time to share their Darn Tough love with the world. We wouldn’t be where we are today without all the unwavering support from our fans.
We love reading reviews and have noticed the large amount asking for more bright socks. Even though our best-selling socks are consistently gray or black socks, we take customer feedback to heart. So, we made a ton of bright colored socks, and we decided to highlight a few of our favorite reviews and respond directly.
Do your black socks reflect your personality? Should they? Are you brooding, mysterious, and a bit of a rebel? Or do you just think socks should remain the plain and simple workhorses you need them to be? Either way, black sock-lovers, we’re here for you.
As of right now (February 10, 2023), I’m at mile 866 out of 1,287 miles of the Florida Trail. The trail starts in Big Cypress or “the swamp” (as most hikers refer to it), a 30 mile stretch through thigh deep mud and water, often labeled the “toughest stretch of hiking in the United States."
Opinions are like armpits — everybody’s got one and it probably doesn’t need to be seen, smelled, or heard. But there is something to a knee-jerk reaction that is both visceral and taps into our subconscious that really gets to the truth of the matter.
Some songs have a way of transporting you back in time to a memory you hadn’t thought of in years. Some songs bring up deep emotions and others get you so jacked up you want to run through a wall. A good pair of socks is the same way.
Instead of us telling you all the reasons we think Bear Town is the softest, comfiest, most adorable hiker on the trail, we’ll let you do the talking. Nothing a parent loves more than hearing from others what they already knew to begin with.
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