Feeds Our Soul
With your help, we continue to expand our support of the Vermont Foodbank with socks knit specifically to help us reach a goal of contributing a half million meals a year. Food insecurity affects everyone and everything – and a healthy community starts with a good meal. We thank you for the support. Vermont thanks you.
Freedom & Unity
The Vermont State motto is the ultimate balance and a value that guides us as individuals and as a company that lives, works, and plays in Vermont. At Darn Tough, we embrace this social responsibility, showing up for each other, this community, just as much as we show up for ourselves. It’s the second part, the idea of Unity, that led us to our partnership with the Vermont Foodbank.
It began with a humble donation of 266 lbs. of turkey. In 2017, we participated in our first Giving Tuesday. Having no idea where it would lead, we gave 100% of DarnTough.com profits to the Vermont Foodbank – about 35,000 meals.
Your responses pushed us to do more. One Giving Tuesday followed another, then another. Increased need during the 2020 pandemic spurred us to donate proceeds from the Jenerosity sock. By the end of 2021, we'd donated 1 million meals.
As Darn Tough continues to grow, we must up our giving game too.
There is no question that we will do it, the question is how can we do it better? The answer, for now, is Knit to Give.
Launched in 2022, Knit to Give is our commitment to release a sock every three months that will feature designs unique for this program and only for purchase on darntough.com. All profits from these socks will go to supporting the Foodbank. We’re not stopping our commitment to give back to the Foodbank each Giving Tuesday, just building on it.
We also commit to knitting these socks with overstock yarn. This allows us to give new life to materials, and in turn, sustain life in Vermont. Knitting socks is what we do best, and we knew this was going to be the key in how we gave back to our community. Turning socks like the Barnyard into meals, that is how we Knit to Give.
One Million Meals. During the 2021 Giving Tuesday, you helped us donate our millionth meal to the Vermont Foodbank. A million meals to people facing hunger, right in our own community. Thank you, thank you, thank you.
There are a lot of healthy choices you can make every day, but this one feds the soul AND others in need. The Foodbank Farmer’s Market sock was the first sock we knit to service the Vermont Foodbank, with 100 percent of its proceeds.
There’s no end game. No specific number of meals that we will donate, no contract to fulfill. If you know us, you know we don’t chase perfect, we work toward better. There are milestones and goals along the way, there are local guest celebrities and even TV appearances (hi Mom!).
Partnering with the Vermont Foodbank to fight hunger in our home state has enabled us to reflect on our Unconditional Guarantee in a new way. Guaranteeing we will work towards a Vermont that can support us all, that to us, is unconditional. We know we have just scratched the surface and with your support, we have yet to even fathom what’s possible.