View from a darn tough desk with a water bottle bearing the Darn Tough logo on a stickerView from a darn tough desk with a water bottle bearing the Darn Tough logo on a sticker
Above the Fold

Newsworthy

We’re proud when we make the news. Here are examples.

Featured Press

Wired logo links to Hiking 101: Everything You Need to Know to Head for the Hills
abc news logo links to Sock company donates proceeds to Vermont Foodbank
Men's Health logo links to 27 Best Snowboarding Gifts
New York magazine logo links to What are the best wool socks
ABC News
Made in America

"In Northfield, Vermont, sock company Darn Tough Vermont is hard at work sewing socks for the colder weather. For years, the company had donated 100% of their online proceeds to the Vermont Food Bank on Giving Tuesday. They reported Tuesday that they've already donated 1 million meals."

Runner's World
2021 Gear of the Year

"Test editor Morgan Petruny wanted to see how long her pair could withstand running abuse. After wearing them running at least once a week without fail for nearly two years, she finally put a hole in one of them right at the ankle. That’s about 146 wears and washes."

The Manual
The 10 Best Hiking Socks for Men

"As the name implies, Darn Tough enjoys a reputation among avid hikers for its rock-solid reliability. The brand has field-tested its flagship foot coverings on the Vermont Trail, one of the most demanding long-distance hiking trails in the U.S. The Hiker Micro Crew Cushion Socks are thick, well-cushioned, and stretchy in all the right places."

Inside Hook
Every Man in My Family Asked for These Socks

"While tailgating outside for a late-season New England football game last weekend, for example, my sister’s boyfriend said he didn’t have any cold feet problems thanks to his Darn Tough socks. 'They do a good job of wicking the sweat away so things don’t freeze.'"

Press Releases

Angelica Taylor Promoted to Chief Operations Officer at Darn Tough Vermont. Darn Tough Vermont has promoted Angelica Taylor to chief operating officer. April 26, 2022

Darn Tough Vermont Drops into the Season with Re-Up of Snow Athletes, Jake Blauvelt and Michelle Parker. Athletes to represent Snow Category leading into 2021-22 season. December 9, 2021.

Darn Tough Vermont Hits 1 Million Meals Donated to Vermont Foodbank. Brand donates 100% of online profits for what is needed most – food. November 30, 2021.

Fellow Vermonter, Mirna Valerio, Joins Darn Tough Family. Darn Tough continues push for outdoor inclusivity with new ambassador. November 16, 2021.

Darn Tough Vermont Shows Wild Side with New Hike and Lifestyle Offerings for Spring ‘22. Updated line features nods to nature with styles incorporating wildlife and the outdoors. August 3, 2021.

Media Inquiries

For all press inquiries, contact darntough@finnpartners.com.

For affiliate inquiries, apply for our affiliate program.

For influencer inquiries, learn more about our Micro Crew.