The Alternate Stitch

The holidays mark a time for great cheer,

When not all goes to plan (DARN IT), you have 
nothing to fear,


We’re there with you through breaks and bobbles,


What matters most is when friendship won’t wobble.



The only thing cozier than relaxing by a crackling fireplace on a cold Vermont night? Doing it in Darn Tough socks. This holiday season, you can enjoy the fireplace sounds and familiar sights of our virtual yule log and favorite Merino Wool socks.

At Darn Tough Vermont, we believe everyone deserves a gift for the holidays. Naughty or nice… everyone needs socks. But seriously, can’t we all just get along? Isn’t it just easier to be nice? It’s certainly more fulfilling. And fun. Being nice is fun, right? 

In a completely unbiased take, we think socks make the perfect holiday gifts. More specifically, we think Darn Tough socks are the perfect gift. Not only are our Merino Wool socks super comfortable and functional for anybody, but they’re also made to last forever.

We invented a holiday. On September 19th, join us in celebrating 1466 Day, a holiday honoring our best-selling Hiker Micro Crew. This sock is Darn Tough’s bestseller, and for several darn good reasons. It’s so great we’ve deemed it worthy, if not necessary, to create a special holiday just for this sock.

Are you wondering the how to gift wrap socks? Whether they’re going in a stocking or under the Christmas Tree, we have all your gift-wrapping needs covered!

Not sure what to get that special someone for the holidays? In addition to giving our socks, we’ve gathered some other easy homemade gift ideas that you can make yourself and give to those you love. Gifts that come from the heart reflect the thought and effort you put into them.

As a family-owned company, we appreciate the things that bring families together. For these staff picks, we asked our employees to pick their favorite tradition and share how they celebrate the holidays — they did not disappoint. These traditions will warm your heart like our socks warm your feet.

For this round of Staff Picks, we talked to Darn Tough fathers and their children about which socks are best for Father’s Day. So, without further do, in the words of Dads everywhere… let’s rock ‘n roll.

For this round of Staff Picks, we talked to Darn Tough moms and their children (who also work at Darn Tough). We asked the kids which sock they’d be most likely to give their mom for Mother’s Day...

“I bought these as a Valentine’s gift for my wife and she loves them. Flowers last a week. These last a lifetime of kisses every week.” — Christopher O.

Gold star, Christopher. 1000/10. We could not have put it better ourselves.

The holiday season is coming, and one of our family traditions is to gift good socks to everyone on our list. We've been wearing Darn Tough socks for years now and love them for their warmth and moisture-wicking Merino Wool.

“One can never have enough socks,” said Dumbledore. “Another holiday has come and gone, and I didn’t get a single pair.” Your favorite Professor may be a fictional character from Harry Potter, but his words still resonate with us. Mainly because it’s true… one can never have enough socks.

Dads can be the hardest to buy gifts for. We never want anything, or at least can never think of anything we want. But socks. I love socks. I think most dads would. Depending on what your dad is into, or what he’s like, here are some Merino Wool recommendations for this Father’s Day.

This Valentine’s Day, instead of swiping and swiping to find your soulmate, let’s spend some time finding your sole-mate. Or, if you’ve already got a soulmate, now’s a great time to hook them up with their future sole-mate.

Imagine the holiday cheer when our recent email sparked some amazing responses from you, including original poems. So, put on a pair of your warmest Merino Wool socks, pour yourself a holiday beverage, and enjoy some of our favorite poem responses written by you.

What do you buy someone(s) who is impossible to shop for? Friends or family members who just don’t care what you get them, they just want some smidge of acknowledgement that you’re thinking about them? Why socks, of course!

T’was the night of sock giving, a drink was secured,
With laptop full charge, and the armchair reserved;
There were names on a list, but no presents to match,
So off to Darn Tough with an itch they could scratch.

The idea here is pretty simple - when you have all the socks we knit within your grasp, and are looking for a gift, what you choose is likely founded in some clear, comfortable, fitting, local experience you'll guarantee offers a lifetime of joy. 

We put a list together of a couple go-to sock gift ideas if you, or someone you know, could use a fresh step. They're great for dad, but these socks are popular with just about everyone, so don't limit yourself.