The Alternate Stitch

This holiday season as you peruse Darn Tough’s website, you'll see illustrations of our socks and iconic images of the holiday season arranged with the real life products which inspired them, all coalescing to help tell the story of a company that has warm and fuzzy feelings embedded in the strands of their DNA as much as they do the strands of the socks we knit.

As a family-owned company, we appreciate the things that bring families together. For these staff picks, we asked our employees to pick their favorite tradition and share how they celebrate the holidays — they did not disappoint. These traditions will warm your heart like our socks warm your feet.

You can find some fascinating oddities and legends under the green veneer of Vermont, the Green Mountain State. There are cursed statues, mythical pigmen, and a multitude of haunted places. The most famous mystery would have to be Champ or Champy, the Lake Champlain Monster.

We recently put together a gear checklist, we made sure to ask hikers about their gear – particularly which items have helped them the most and any they thought were unique or worth sharing.

Quality was a founding principle at Darn Tough, and we continue to pursue it to the highest degree at every step of the process. Being fully committed to excellence and high standards is how we can back our socks with an Unconditional Lifetime Guarantee.

The Long Trail (LT) of Vermont is a 272-mile hiking route that follows the main ridge of the Green Mountains from the Vermont-Massachusetts border all the way to Canada. Steeped in rich history, the Long Trail is America’s oldest long-distance hiking trail, conceived in 1910 by the Green Mountain Club.

It’s rare to get mail these days. Well, rare to get real mail that isn’t coupons for things you don’t want or offers to buy your home. Unless you work in the Darn Tough warranty department―then you’ll get a lot of mail. Mail like this. 

If you know, you know. And if you don’t, that’s okay. Because for this round of Staff Picks, we talked to a few people who know best. We reached out to Darn Tough employees who have at least 10 years of service with the company and asked them to talk about their favorite socks. This is what we learned.

When asked, if I would be interested in taking part in an art project to celebrate our Knit to Give program with local students, I was initially hesitant, only because I have had very little exposure around kids in my adult life. But then, I realized the students are the same age I was when I was introduced to art.

We take you on a closer look into how we design socks, from the research and development to knit-downs and fit testing. No worries, we’ll walk you those terms in a moment, but first let us show you.

A group of us at Darn Tough had the opportunity to participate in Trail Magic this July, and this is our story. But first, let’s pull back the curtain a bit to uncover what secrets aid in the pull of Trail Magic’s supernatural attraction.

I rolled through the mile 21 aid station where my first drop bag was located. I changed to a dry shirt and hat, refilled my gel cache, and started down the hill out of the crowd. I was already clicking off a great pace and felt outstanding.

Employees guide goat leather through industrial-grade needles. The dance of hand-making leather gloves rewinds the clock to an era when nearly all textile products purchased in the US were produced in the US. The front sign says it all: “Vermont Glove Since 1920: Actually Made in Randolph, VT."

In my opinion, the best biking on the East Coast is in Vermont. The best biking in Vermont is at Perry Hill. Bicycle Express Racing, WATA VT, and Darn Tough banded together to remediate an eroded climbing trail that took riders to the progression focused trails of S'mores and Campfire.

To me, the coolest aspect of this project is that it sets aside the “compromise” nature of some upcycled products. This isn’t a conversion of some old jeans into a bag or a yogurt container into a flowerpot: This is a primary-use manufacture that puts wool waste from Darn Tough Socks at near-zero. 

What better way to launch the Knit to Give sock series, we figured, than by collaborating with local artists? With its farm-fresh look featuring a wheelbarrow, Holsteins, chickens, and more, the Barnyard sock in particular seemed like a perfect match for Vermont barn quilt artist Megan Beachum at Crow Bar D’signs.

Introducing ‘Knit to Give’ – a series of socks giving all profits directly to the Vermont Foodbank. You’ve seen us commit to a few days a year where we would donate profits from the website, which was wonderful don’t get us wrong – you helped us donate one million meals that way – but we wanted more.

Ultra-runner, public speaker, mother, force of nature – Mirna Valerio inspires us. If you haven’t heard her story, check it out. We were pumped when she moved to Vermont a few years back and decided to get her thoughts on...

Our friends at Vermont Glove make socks to protect your hands. They just call them gloves. And they've been making them right here in Vermont since 1920. 

This spring, we started knitting socks using yarn we had excess stock of, yarn that had no future to become a sock if we didn’t seek out a solution. Knitting socks with overstock yarns helps us out in two ways.

It was my 2nd day on the job at Darn Tough Vermont when Ric Cabot, our Founder and CEO, sat near my desk, sighed, and asked “So, … what is Quality?” Ric likes to ask open questions like that, like most people who are more interested in the discussion than the answer.