As we explored the industrial landscape of Homer’s bustling waterfront and captured photographs, an idea began to take shape: could we design a pair of Darn Tough socks featuring a special Salmon Sisters design inspired by our Alaskan landscape and way of life?
The premise for this test was ridiculous. It was formulated accidentally a few years ago when Darn Tough first started knitting casual no shows. Sitting on a deck admiring a mowed lawn, shoes were kicked off, and we realized the no shows hadn’t budged. There’s more to it, and we’ll get to that in a minute.
Huh. This is a great question. I mean, what exactly IS a lifestyle sock? I’ll be honest, I never really knew what a “Lifestyle” sock was until I started wearing them. All I knew at the time was that they were fun and felt good on my feet. But they are so much more than that!