The Alternate Stitch

What on Earth Is a "Lifestyle" Sock?

Huh. This is a great question. I mean, what exactly IS a lifestyle sock? I’ll be honest, I never really knew what a “Lifestyle” sock was until I started wearing them. All I knew at the time was that they were fun and felt good on my feet. But they are so much more than that!

Our Sock Heights: A Complete-ish Guide
We have nine heights here at Darn Tough. Six main ones, with a few in-betweeners. Before you say Nine? Nine! That’s too many! We’ve broken down each height so you understand the benefit of each and how and when you should wear it.
Blauvelt's Banks: 2022 Race Recap
Hosting an event at a ski resort in March means the weather can be anything from 50+ degrees and sunny, or a wintery mix of rain and snow… last weekend, we got the latter at Blauvelt’s Banks slalom.
Second Opinions Regarding Our Number 2 Sock
Our opinion doesn’t mean much without the backing of our dedicated customers who put socks like the Number 2 Hiking Sock through its paces. So, let’s take some time to acknowledge some of our favorite second opinions, written by some of our favorite happy customers.
How to Organize Your Sock Drawer: 5 Sock Folds, Rated
Have you ever opened your sock drawer, winced, and just closed it right back up again? Me too. Here’s my story of sock drawer organization, with tips and tutorials on how to organize socks, and my in-depth analysis of the pros and cons of different sock folding methods.
Smelly Sock Solutions: Merino Wool Is the Answer
The science is clear. That rank smell is the result our bodies’ natural cooling system being turned against us. Hear us out on this: it’s going to get a little icky before we explain how Merino Wool helps to prevent stinky socks.
To Bear Town, With Love, From You
Instead of us telling you all the reasons we think Bear Town is the softest, comfiest, most adorable hiker on the trail, we’ll let you do the talking. Nothing a parent loves more than hearing from others what they already knew to begin with.
Zen and the Art of Producing the Best Sock

It was my 2nd day on the job at Darn Tough Vermont when Ric Cabot, our Founder and CEO, sat near my desk, sighed, and asked “So, … what is Quality?” Ric likes to ask open questions like that, like most people who are more interested in the discussion than the answer.

Skiing the Tordrillos: Less About the Snow & More About the People
While socks serve an incredibly important job of keeping my feet warm and able to perform my job, skiing, another must pack item is the crew that you surround yourself with. They have the equally important task of keeping your soul warm.
Find Your Valentine's Day Sole-Mate
This Valentine’s Day, instead of swiping and swiping to find your soulmate, let’s spend some time finding your sole-mate. Or, if you’ve already got a soulmate, now’s a great time to hook them up with their future sole-mate.
Winning the Lottery: Tips for Snagging Park Permits

It’s a new year, and that means it is time to think about summer outdoor objectives! It is also time to put in for those tough to get lotteries. To help with your planning, below is a list of 8 of these lotteries with dates, some lottery tips and, of course, the perfect sock for when you win.

Banished No More: Ending My Era of Stinky Snowboard Boots
Veteran skiers and riders know it well. That pervasive fragrance wafting from baseboards, radiators, heat ducts, or wherever warm air meets a drying boot liner. Eau du boot: something only a seasoned lover of the mountains might find remotely nostalgic, evidence of a hard day spent on the hill.
Native Vermonter, Maple Syrup Enthusiast, Female Hunter: Jamie Dragon
As a woman hunter, it has been challenging to find clothing and products that fit and perform well. I have struggled to find sufficient hunting gear for over a decade, and even the most expensive lines aren't conducive to women's needs. It seems most companies slap a unisex label on a men's product and call it a day.
Jake Blauvelt on Developing the Backwoods Sock

I thought I knew what it took to make a good snowboard sock, but I had no clue. Luckily all of the designers are amazing and they really helped coach me through what it was going to take to make a great shred sock. I’d say I walked away from the experience feeling grateful that Darn Tough was on my side.

7 for 2022: Sock-Centric Resolutions for the New Year

Somehow 2021 seemed to fly by while simultaneously feeling like 2020 never ended. It’s important to keep the glass half-full by finding joy wherever you can. Whether that’s getting outside more, finishing that stack of books or investing in some new Merino Wool socks, now is the perfect time to set some resolutions for 2022.

The History of Merino Wool, From Flock to Sock
The Merino Wool story is full of top-notch historical characters and plot twists (steal a sheep and get beheaded on order of the King, oh my!). So we’ll do our best to condense the tale of how we got from wild sheep shredding the hills to our current and future source of naturally warm and moisture-controlling fabric.
Off the Cuff Sock Poetry
Imagine the holiday cheer when our recent email sparked some amazing responses from you, including original poems. So, put on a pair of your warmest Merino Wool socks, pour yourself a holiday beverage, and enjoy some of our favorite poem responses written by you.
Hometown Hero: Q&A with Professional Snowboarder Jake Blauvelt
Born and raised in the Green Mountains of Vermont, pro snowboarder Jake Blavulet is our hometown hero, so we asked him some questions so you could get to know Jake like we do.
Socks, the Best Gift for That Person Who's Impossible to Shop for

What do you buy someone(s) who is impossible to shop for? Friends or family members who just don’t care what you get them, they just want some smidge of acknowledgement that you’re thinking about them? Why socks, of course!

A Million Meals, A Million Thanks

One Million Meals. This Giving Tuesday, you helped us donate our millionth meal to the Vermont Foodbank. A million meals to people facing hunger, right in our own community. Thank you, thank you, thank you.

Starfish vs Seagull: And Other Wild Warranty Tales
“He ran down to the beach in his Darn Tough socks. He grabbed the starfish, ran out into the water and flung the starfish into the waves... in his mission to save the starfish, he lost a sock in the sea.”