The Alternate Stitch

The History of Merino Wool, From Flock to Sock
The Merino Wool story is full of top-notch historical characters and plot twists (steal a sheep and get beheaded on order of the King, oh my!). So we’ll do our best to condense the tale of how we got from wild sheep shredding the hills to our current and future source of naturally warm and moisture-controlling fabric.
Holiday Sock Poems
Imagine the holiday cheer when our recent email sparked some amazing responses from you, including original poems. So, put on a pair of your warmest Merino Wool socks, pour yourself a holiday beverage, and enjoy some of our favorite poem responses written by you.
Socks, the Best Gift for That Person Who's Impossible to Shop for

What do you buy someone(s) who is impossible to shop for? Friends or family members who just don’t care what you get them, they just want some smidge of acknowledgement that you’re thinking about them? Why socks, of course!

A Million Meals, A Million Thanks

One Million Meals. This Giving Tuesday, you helped us donate our millionth meal to the Vermont Foodbank. A million meals to people facing hunger, right in our own community. Thank you, thank you, thank you.

Starfish vs Seagull: And Other Wild Warranty Tales
“He ran down to the beach in his Darn Tough socks. He grabbed the starfish, ran out into the water and flung the starfish into the waves... in his mission to save the starfish, he lost a sock in the sea.”
T’was the Night of Sock Giving
T’was the night of sock giving, a drink was secured,
With laptop full charge, and the armchair reserved;
There were names on a list, but no presents to match,
So off to Darn Tough with an itch they could scratch.
Merino Wool Is Still King: Northwoods Whitetails Hunting Kits
Merino Wool is still the king — nothing comes close to providing the same performance and protection, especially when hiking 15 miles up and down mountains in fresh snow.
The Time of Boots & Boot Socks
Want to know the clincher that makes a good boot day a GREAT boot day? Boot socks. Let me tell you why boot socks are so great, and why, if you have a closet full of boots like I do, you also need a matching drawer full of boot socks.
Family Owned. Family Run. Three Generations of Darn Tough
Darn Tough has always been a company that embodies the definition of family, and that does not fall short when it comes to the Palic family. My name is Denis Palic and I am a third generation Palic working here at Darn Tough.
How to Choose the Right Socks for Work
Here’s the deal: you can have the best, most technical work boots or shoes in the world, but your feet are not going to be happy if you are wearing a crappy pair of socks
Neighbors Helping Neighbors: The Story of Vermont Foodbank’s Partnership with Darn Tough
The story of Vermont Foodbank’s partnership with Darn Tough is one that reflects this unique Green Mountain State community.
Quality: The Furthest Thing from Boring
"We Have Yet to Produce Our Best Sock." That statement, printed on the wall, was one of the first things I saw on my first day at Darn Tough.
With Names You Can Trust, These Socks Go to Work

When it came to naming our Work socks, it felt only right to name them after those who know a thing or two, because they’ve experienced a thing or two, about what it means to put work in.

Socks with Sandals & Other Controversial Sock Pairings
Some say, “Nope. Absolutely not! I wouldn’t be caught dead wearing socks with sandals.” But some say, “Why not? Sandals need sock love too.” Let's get into it.
To Cushion or Not Too Cushioned: A Sock Cushioning Debate
In this post we’ll break down what sock cushion is, why it’s helpful, the types of cushioning options we offer, and give some examples of different activities where you’d maybe want to go with Cushion or No Cushion.
5 Places Your Socks Are Hiding: How to Find Your Lost Socks
How do you find a missing sock you may ask? Where do you even begin looking? Well, let me tell you. We’re about to go through all the places you should look.
Fastest Known Time, or Feel, Know, Trust? The Long Trail FKT
When Ben Feinson, son of our Head of Product, went out for the Fastest Known Time on The Long Trail, we headed out to capture moments of his run. But what we ended up witnessing was much more than someone on a run.
Warm in Winter, Cool in Summer. Breathable Socks All Year Round.
Here’s how Darn Tough uses the advantages of Merino Wool to make socks that work in all seasons: warm in the winter, cool in the summer, dry and breathable all the time. If that sounds like a wild sheep chase, read on to find out more.
Choosing the Right Running Socks
Hey, what's up? I'm Josh Ferenc coming at you from Vermont, talking to you about how to choose running socks. Running socks are going to make a huge difference.
5-ish Reasons You Need Our Merino Wool Socks in Your Life
You can grow old appreciating socks, but you grow wise appreciating Merino Wool socks. And if there’s something we feel comfortable with, it’s experience with the best wool socks.
Redesigning the Light Hiker Sock Video
Redesigning the Light Hiker, one of the most popular hiking socks in the line, was a challenge, for sure. How do you "fix" something that wasn't necessarily broken?There are enough thru-hikers out there giving us solid intel.