The premise for this test was ridiculous. It was formulated accidentally a few years ago when Darn Tough first started knitting casual no shows. Sitting on a deck admiring a mowed lawn, shoes were kicked off, and we realized the no shows hadn’t budged. There’s more to it, and we’ll get to that in a minute.
For a race that only started in 2016, Broken Arrow has grown to become one of the best trail races in America. Specifically, it boasts a deep field of elite runners vying for spots on team USA and a large prize purse. The marquee events include a vertical kilometer (VK), 52k and 26k. I’ll be running the VK and the 26k.
Why not wear a pair of socks for 40 days straight? Our owner, Ric Cabot, is known to test new sock styles for 30-straight days, so the bar exists. It’s a statement of the greatness of Merino Wool, and our superior knit – a statement we have truly tested. 40 days, no washing.
Huh. This is a great question. I mean, what exactly IS a lifestyle sock? I’ll be honest, I never really knew what a “Lifestyle” sock was until I started wearing them. All I knew at the time was that they were fun and felt good on my feet. But they are so much more than that!