The Alternate Stitch

Making the Most Comfortable Socks
Why does comfort matter, what is comfort, and lastly, how do we make Darn Tough socks so comfy that we’re confident in our promise that we knit the most comfortable socks and back it with a lifetime guarantee?
Smooth, Soft, and Soothing: More Merino Wool Myths, Busted
The skin is our biggest organ. No wonder there’s lots of differing opinions and perceptions about what we wear on it. And in some times, and places, wool has carried a reputation for being scratchy, itchy, and even the cause of allergies. What if we told you that the case against wool wasn’t quite so black and white?
Setting the World Record for Wearing the Same Socks

I’m a World Record Holder. Three days in a row is all it took. It wasn’t intentional; I just couldn’t find a clean pair of socks for a few consecutive days, so I kept putting on the same pair of grey Darn Tough 1466 Hiker Micro Crews

The Twisted Yarn Story: Doubling Down for the Softest Socks
We like to say we make the most comfortable socks out there. A lot goes into earning that claim, and we’re always pushing to outdo that benchmark. If you’re not familiar with Darn Tough’s Twisted Yarn socks, they’re blazing the trail as our softest socks yet.
40 Days, One Pair of Socks

Why not wear a pair of socks for 40 days straight? Our owner, Ric Cabot, is known to test new sock styles for 30-straight days, so the bar exists. It’s a statement of the greatness of Merino Wool, and our superior knit – a statement we have truly tested. 40 days, no washing.

To Cushion or Not Too Cushioned: A Sock Cushioning Debate
In this post we’ll break down what sock cushion is, why it’s helpful, the types of cushioning options we offer, and give some examples of different activities where you’d maybe want to go with Cushion or No Cushion.
Warm in Winter, Cool in Summer. Breathable Socks All Year Round.
Here’s how Darn Tough uses the advantages of Merino Wool to make socks that work in all seasons: warm in the winter, cool in the summer, dry and breathable all the time. If that sounds like a wild sheep chase, read on to find out more.