The Alternate Stitch

Huh. This is a great question. I mean, what exactly IS a lifestyle sock? I’ll be honest, I never really knew what a “Lifestyle” sock was until I started wearing them. All I knew at the time was that they were fun and felt good on my feet. But they are so much more than that!

Instead of us telling you all the reasons we think Bear Town is the softest, comfiest, most adorable hiker on the trail, we’ll let you do the talking. Nothing a parent loves more than hearing from others what they already knew to begin with.

Veteran skiers and riders know it well. That pervasive fragrance wafting from baseboards, radiators, heat ducts, or wherever warm air meets a drying boot liner. Eau du boot: something only a seasoned lover of the mountains might find remotely nostalgic, evidence of a hard day spent on the hill.

As a woman hunter, it has been challenging to find clothing and products that fit and perform well. I have struggled to find sufficient hunting gear for over a decade, and even the most expensive lines aren't conducive to women's needs. It seems most companies slap a unisex label on a men's product and call it a day.

The Merino Wool story is full of top-notch historical characters and plot twists (steal a sheep and get beheaded on order of the King, oh my!). So we’ll do our best to condense the tale of how we got from wild sheep shredding the hills to our current and future source of naturally warm and moisture-controlling fabric.

What do you buy someone(s) who is impossible to shop for? Friends or family members who just don’t care what you get them, they just want some smidge of acknowledgement that you’re thinking about them? Why socks, of course!

One Million Meals. This Giving Tuesday, you helped us donate our millionth meal to the Vermont Foodbank. A million meals to people facing hunger, right in our own community. Thank you, thank you, thank you.

“He ran down to the beach in his Darn Tough socks. He grabbed the starfish, ran out into the water and flung the starfish into the waves... in his mission to save the starfish, he lost a sock in the sea.”

Merino Wool is still the king — nothing comes close to providing the same performance and protection, especially when hiking 15 miles up and down mountains in fresh snow.

Want to know the clincher that makes a good boot day a GREAT boot day? Boot socks. Let me tell you why boot socks are so great, and why, if you have a closet full of boots like I do, you also need a matching drawer full of boot socks.

Darn Tough has always been a company that embodies the definition of family, and that does not fall short when it comes to the Palic family. My name is Denis Palic and I am a third generation Palic working here at Darn Tough.

Here’s the deal: you can have the best, most technical work boots or shoes in the world, but your feet are not going to be happy if you are wearing a crappy pair of socks

The story of Vermont Foodbank’s partnership with Darn Tough is one that reflects this unique Green Mountain State community.

"We Have Yet to Produce Our Best Sock." That statement, printed on the wall, was one of the first things I saw on my first day at Darn Tough.

When it came to naming our Work socks, it felt only right to name them after those who know a thing or two, because they’ve experienced a thing or two, about what it means to put work in.

Some say, “Nope. Absolutely not! I wouldn’t be caught dead wearing socks with sandals.” But some say, “Why not? Sandals need sock love too.” Let's get into it.

In this post we’ll break down what sock cushion is, why it’s helpful, the types of cushioning options we offer, and give some examples of different activities where you’d maybe want to go with Cushion or No Cushion.

How do you find a missing sock you may ask? Where do you even begin looking? Well, let me tell you. We’re about to go through all the places you should look.

When Ben Feinson, son of our Head of Product, went out for the Fastest Known Time on The Long Trail, we headed out to capture moments of his run. But what we ended up witnessing was much more than someone on a run.

Here’s how Darn Tough uses the advantages of Merino Wool to make socks that work in all seasons: warm in the winter, cool in the summer, dry and breathable all the time. If that sounds like a wild sheep chase, read on to find out more.

You can grow old appreciating socks, but you grow wise appreciating Merino Wool socks. And if there’s something we feel comfortable with, it’s experience with the best wool socks.