Quality was a founding principle at Darn Tough, and we continue to pursue it to the highest degree at every step of the process. Being fully committed to excellence and high standards is how we can back our socks with an Unconditional Lifetime Guarantee.
It’s rare to get mail these days. Well, rare to get real mail that isn’t coupons for things you don’t want or offers to buy your home. Unless you work in the Darn Tough warranty department―then you’ll get a lot of mail. Mail like this.
If you know, you know. And if you don’t, that’s okay. Because for this round of Staff Picks, we talked to a few people who know best. We reached out to Darn Tough employees who have at least 10 years of service with the company and asked them to talk about their favorite socks. This is what we learned.
We take you on a closer look into how we design socks, from the research and development to knit-downs and fit testing. No worries, we’ll walk you those terms in a moment, but first let us show you.
It was my 2nd day on the job at Darn Tough Vermont when Ric Cabot, our Founder and CEO, sat near my desk, sighed, and asked “So, … what is Quality?” Ric likes to ask open questions like that, like most people who are more interested in the discussion than the answer.