The Alternate Stitch

Don’t sleep on sheep. From the fleece that provides our Merino Wool to the extremes they thrive in, these animals themselves are an inspiration. They’ve been running around some of the most rugged places on the planet, in some of the most unforgiving weather conditions, for thousands of years.

You can use only one utensil. What do you pick? Simple: Spoon. The unpretentious, effective, and appealing Spoon. While I occasionally use Forks, if I must choose, I will pick a Spoon over a Fork for most meals, assuming both have similar heft and quality (nobody needs to be using a flimsy utensil).

Whatever your reasons to get started running, the most important thing is that you enjoy the journey. And we mean that literally — if you’re going to keep running, you should like the actual experience between points A and B as much as you like getting to the finish line.

Do your black socks reflect your personality? Should they? Are you brooding, mysterious, and a bit of a rebel? Or do you just think socks should remain the plain and simple workhorses you need them to be? Either way, black sock-lovers, we’re here for you.

Not only are bunched up socks the cause bad moods, but they can cause blisters and affect your performance, no matter what you’re doing. After putting our socks through all sorts of tests, we’re confident in our results: Our socks are as stationary as those forgotten Pelotons people bought two years ago.

“I bought these as a Valentine’s gift for my wife and she loves them. Flowers last a week. These last a lifetime of kisses every week.” — Christopher O.

Gold star, Christopher. 1000/10. We could not have put it better ourselves.

Opinions are like armpits — everybody’s got one and it probably doesn’t need to be seen, smelled, or heard. But there is something to a knee-jerk reaction that is both visceral and taps into our subconscious that really gets to the truth of the matter.

Winter hiking is a truly magical experience – when being on the trail feels akin to stumbling into Narnia. That increased beauty is not without increased risk, but it’s a risk that, with some preparation, you can account for. Here’s some common winter hiking questions I hear, and my tips on how to be prepared.

Unsurprisingly, the biggest thing that can ruin your day while ice climbing is being ill prepared for the cold, especially when it comes to your extremities. Nothing ruins your day quite like frozen fingers and toes! For this post, I’ll be diving into how to protect your feet, considering socks, boots, and more.

Some songs have a way of transporting you back in time to a memory you hadn’t thought of in years. Some songs bring up deep emotions and others get you so jacked up you want to run through a wall. A good pair of socks is the same way.

Sock Cookies Soft like butter, warm like Merino Wool.
Baked fresh for the Big Guy, his belly nearly full. But the socks he wears, they fit just right. So we made him some cookies, because he flies in tonight. You don’t...

Before heading out for a hike, you may think about what you should wear, considering trail difficulty and weather forecast. We will cover what materials are best for hiking, the clothing, shoes, and accessories and what to wear by the season as you set out for your hike.

Nobody wants holey socks, yet I’m willing to guess you’ve worn them at least once. You know the feeling of cold toes or chilled heels, maybe debated whether it was better to leave your shoes on. Darning your socks is surprisingly simple - here's how.

Laundry day. We’ve all been there. Everything is going great until you reach the end of the pile and see one lone sock sitting there. What to do with the lone survivor... what do you do with single socks?

The premise for this test was ridiculous. It was formulated accidentally a few years ago when Darn Tough first started knitting casual no shows. Sitting on a deck admiring a mowed lawn, shoes were kicked off, and we realized the no shows hadn’t budged. There’s more to it, and we’ll get to that in a minute.

Meet the No Show sock. Our go-to in the spring and summer, on a run, hiding beneath a stylish sneaker or loafer, or sauntering around a golf course (golfers saunter, and you know it). Hopefully it goes without saying that although the No Show is minimal, it still has our trademark Merino Wool for the comfort, quality, and protection you know and love.

Dads can be the hardest to buy gifts for. We never want anything, or at least can never think of anything we want. But socks. I love socks. I think most dads would. Depending on what your dad is into, or what he’s like, here are some Merino Wool recommendations for this Father’s Day.

I don’t know about you, but I grew up on 90s movies and TV sitcoms. With that in mind, one thing I know to be true is that a grand, over-the-top gesture is a sure-fire way to show your love and appreciation. So, here are five movie-inspired ways to wish your mom, spouse, or partner a happy Mother’s Day this year.

Why not wear a pair of socks for 40 days straight? Our owner, Ric Cabot, is known to test new sock styles for 30-straight days, so the bar exists. It’s a statement of the greatness of Merino Wool, and our superior knit – a statement we have truly tested. 40 days, no washing.

Once upon a time, long ago, all the animals of the world were visited by a nomadic hedgehog who had a knack for good storytelling. It was his mission to go around telling all the creatures of the world about a magical place he had visited on his travels.

Huh. This is a great question. I mean, what exactly IS a lifestyle sock? I’ll be honest, I never really knew what a “Lifestyle” sock was until I started wearing them. All I knew at the time was that they were fun and felt good on my feet. But they are so much more than that!