We get a decent stream of mail and comments asking how can we possibly offer an Unconditionally Lifetime Guarantee on our socks. So, let’s get right into the how and why behind making socks with a lifetime warranty.
“He ran down to the beach in his Darn Tough socks. He grabbed the starfish, ran out into the water and flung the starfish into the waves... in his mission to save the starfish, he lost a sock in the sea.”
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