Why does comfort matter, what is comfort, and lastly, how do we make Darn Tough socks so comfy that we’re confident in our promise that we knit the most comfortable socks and back it with a lifetime guarantee?
Quality was a founding principle at Darn Tough, and we continue to pursue it to the highest degree at every step of the process. Being fully committed to excellence and high standards is how we can back our socks with an Unconditional Lifetime Guarantee.
It’s rare to get mail these days. Well, rare to get real mail that isn’t coupons for things you don’t want or offers to buy your home. Unless you work in the Darn Tough warranty department―then you’ll get a lot of mail. Mail like this.
It was ol’ Benny Franks who once said, “in this world, nothing is certain except death and taxes.” It’s too bad he didn’t get to live long enough to be introduced to Darn Tough, because this humble sock company has a certainty that would blast his socks off quicker than flying a kite in a thunderstorm—their Unconditional Lifetime Guarantee.
We get a decent stream of mail and comments asking how can we possibly offer an Unconditionally Lifetime Guarantee on our socks. So, let’s get right into the how and why behind making socks with a lifetime warranty.
“He ran down to the beach in his Darn Tough socks. He grabbed the starfish, ran out into the water and flung the starfish into the waves... in his mission to save the starfish, he lost a sock in the sea.”
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