Sock Culture

The Mia Sock

The Mia Sock

A story from Lyn Feinson, our VP of Product Design and Development, on her experience collaborating with our youngest designer. One Friday last November, as I was clearing my desk, I noticed a piece of mail. Intrigued by the California postmark and the youthful handwriting, I decided my weekend could wait. I tore open the envelope and that’s how I first met Mia. Seven year-old Mia, from Oakland California, aspires to one day be a Stylist, or a Politician (perhaps a stylish, Darn Tough sock wearing, politician?). Mia wrote to tell me that to escape an intense bout of boredom, her...

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